 |
| Searching for viral content and rapid-fire rounds: 'Replied without thinking and went viral the wrong way |
In the world of the Internet, one never knows what will catch on and go viral. But the organizers of entertainment shows on TV probably have some idea that humor and meaningful 'rapid fires' are the formula that can guarantee program ratings and views.
A recent example of this is the clip of model Natasha Hussain in which she said about actor Shahroz Sabzwari during the rapid-fire round of a program, "She doesn't think of him as an actor, but his father is a great actor."
During the program, Natasha Hussain was asked to name an actor who she thinks is in the industry because of nepotism.
This clip of Natasha's response during the show went viral and was condemned by the industry and finally, Natasha apologized to Shahroz Sabzwari on Instagram and issued a statement in this regard.
Natasha's statement is not new. In the recent past, many celebrities have made such statements about other artists in the industry in the same rapid-fire rounds, due to which these rapid-fire rounds are under discussion.
Experts in this field believe that this is increasing bitterness among artists.
"Fans prefer to be bold and natural."
The rapid-fire rounds held by TV shows are criticized for being organized only to get viral content so that the shows can get ratings.
Supermodel Natasha Hussain said that the guest has to answer without thinking because it is a rapid-fire round. Whatever answer comes in the mouth or in the heart, it goes out at that time and later it goes viral in the wrong way.
Maleeha Rahman, a journalist associated with Dawn, says that there is no serious question in them. This is a fun game with one option. So sometimes it will lead to controversy, sometimes it will lead to an empty response, but generally there will be content and it will probably go viral that will get attention.
When this question was asked to Ayesha Jahanzeb, the host of the entertainment program 'Chocolate Times' on ATV, she said that this is entertainment and when you ask a guy a question in rapid fire, the audience likes his naturalness more. News and media are looking for content that can go viral, that can spread like wildfire.
Ayesha further said that viral content can be extracted from simple programs, morning shows, and even religious programs. So basically if we go looking for the downside, we'll find it. It is a matter of thought.
'Bitterness sets in for some time
After these statements and explanations of showbiz celebrities have gone viral one after the other, there is also a fear that the bitterness will increase between the artists working in the small entertainment industry of Pakistan and that their friendship will end.
According to Maleeha Rahman, 'a bitterness comes. Maybe for a short time. Maybe later there will be an explanation and everything will be fine, but for some time there will be bitterness and friendships will also end.
On the other hand, Natasha Hussain thinks that 'friendships in the industry are not damaged by these statements, sooner or later people even get better.'
Meaning if you ask me a question at the point of a gun and the answer comes out wrong or comes out in the form of entertainment, it is tantamount to hurting someone's feelings. Whether the friendship is bad or not, the thing remains in the heart of the servant, which I think is completely wrong.
Ayesha Jahanzeb says that everyone knows the format. "In my case, I'd like to say that everyone knows there's dead ahead." It is your choice whether you do it or not.'
It should be noted that in recent months, many statements from celebrities have come out in Ayesha Jahanzeb's show 'Chocolate Times' which went viral, and later they had to issue an apology statement.
Ayesha says 'I know there is a lot of talk on social media that why is this rapid fire? Shouldn't be, chalk it up to the cancel culture but my main question is why be so nervous. See what can be done sitting in your drawing room, sitting among your friends, why can't they be accepted openly, what is the problem.
'Celebrities should be careful'
Celebrity rapid-fire rounds are common in TV shows around the world, but Maleeha Rehman believes that the rapid-fire trend in Pakistani TV shows also came after India's popular show 'Koffee with Karan'.
"All over the world there is a television and there is work and there are shows like that, but I have never seen you being asked disparaging questions about your work colleagues in the guise of rapid-fire like this," says Natasha.
There is also the question of how much the credibility of the celebrants answering the rapid-fire questions is affected and whether the celebrity on the show must answer every question of the host in a mandatory and clear manner.
According to Maleeha Rahman, 'It's on celebrity depends. If it happens permanently or every other month, then obviously the public and even the industry will have an opinion about him that he is not serious.
"His reputation will suffer and he won't be considered a serious actor or actress, but that's not necessarily a loss. If his work is good, he'll still be in demand." It will be their case, it will be in their favor.
In the Indian show 'Koffee with Karan', it was seen that some celebrities ignored the gift hamper and ignored questions that might affect their identity or affect their friendships in the industry.
Is there a way to be part of a rapid-fire show and not have the artists hurt each other with their answers?
Maleeha Rehman says, “These are very interesting parts of the show, so you should prepare your rapid-fire questions a little more intelligently and the celebrity should also deal with them intelligently. I've seen some very smart celebrities who do great deals.'
"Obviously, people are human, sometimes mistakes are made and they will take such a name that there will be a conflict, but many times it can be talked about, a joke can be made, the past can be said, there is no problem in saying pass."
Natasha also defended the rapid-fire rounds, saying don't ask questions that suddenly get wrong just to boost your ratings.
"Make it 100 percent part of the show, but try not to ask questions in a way that comes across as personal attacks." If this segment is to be kept, it should be an entertaining segment. The questions should be such that no one's feelings are aroused.
#viralcontent #viralcontentgenerator #viralcontentmarketing#rapido #rapid #rapids #Rapide #rapidprototyping #rapidcity #rapidograph #rapidsongs #rapidez #RapidRepost #rapidweightloss #rapidfire #rapidsketch #rapidrealty #rapidrefunds #rapida #rapidografo #RapidoyFurioso #rapidinha #rapidtransformationaltherapy #rapidos #RapidfireRachel #rapids96 #rapidtan #rapidminers #RapidReposter #rapidkl #rapidly #rapidphoto #RapidesParish